Netflix is now using generative AI—but it risks leaving viewers and creatives behind

Netflix's recent use of generative AI to create a building collapse scene in the sci-fi show "El Eternauta" ("The Eternaut") marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic. The sequence represents the streaming giant's first official deployment of text-to-video AI in final footage. According to Netflix, it was completed 10 times faster than traditional methods would have allowed. Yet this efficiency gain illuminates a deeper ...