实探郑州哈米客超市：鲜食突出 “当日清”，自营商品力待补强

Group 1 - The core viewpoint of the article highlights the emergence of a new supermarket brand "Hamike" in Zhengzhou, focusing on fresh food and ready-to-eat sections, but facing challenges in product variety, price-quality ratio, and service details [2][5][19] - Hamike supermarket has opened a total of 9 stores, with 7 located in the northwest of Zhengzhou, indicating a strategic focus on this area [4] - The supermarket emphasizes the concept of "freshness" in its offerings, particularly in the fresh food and ready-to-eat sections, which occupy a significant portion of the store [6][8][14] Group 2 - Hamike's fresh food section includes items like freshly made noodles and seafood, with a focus on same-day production and consumption [8][13] - The bakery section operates on a "freshly baked, sold within a day" model, featuring a variety of both traditional and innovative baked goods [20][22] - Despite efforts to enhance product freshness and variety, Hamike's self-branded products still require improvement in quality and competitiveness compared to established brands [19][24][31] Group 3 - The supermarket has recently begun to expand its business model, with new store openings and upgrades to existing locations, indicating a response to competitive pressures from other local supermarkets [32] - Customer feedback suggests that service quality and product freshness need further enhancement, as some consumers reported issues with product quality [36][40] - Hamike's branding emphasizes a philosophy of enjoying life and convenience, which aligns with modern consumer expectations in the retail sector [42][43]