创28年新低！人身险预定利率正式进入“1时代”，8月31日产品全面切换

Core Viewpoint - The life insurance industry's predetermined interest rate has officially entered the "1 era," reaching its lowest level since 1997 at 1.99%, with major companies adjusting their product rates accordingly [1][2]. Group 1: Rate Adjustments and Mechanisms - The recent adjustment triggered a regulatory mechanism for dynamic interest rate adjustments, as the maximum predetermined interest rate for current products exceeded the research value by more than 25 basis points for two consecutive quarters [2]. - Major insurance companies have lowered the maximum predetermined interest rates for ordinary products from 2.5% to 2.0%, for participating insurance from 2.0% to 1.75%, and for universal insurance from 1.5% to 1.0% [1][2]. - The average cash yield for seven listed insurance companies is projected to decline to 3.4% by 2024, while the guaranteed liability cost for existing policies remains around 3% [2]. Group 2: Impact on Product Strategy - The reduction in predetermined interest rates over the past two years has lowered the cost of new policies, which is crucial for mitigating interest spread loss risks [3]. - The asymmetric adjustment of three product types shows that ordinary and universal insurance rates dropped by 50 basis points, while participating insurance only decreased by 25 basis points, indicating a regulatory shift towards a "guarantee + floating" model [3][4]. - The attractiveness of participating insurance is expected to increase, with its share of new business projected to exceed 50% by 2025, although it still faces challenges in filling the premium gap left by traditional insurance [4][7]. Group 3: Market Dynamics and Consumer Behavior - The market response to the rate cut has been notably calm compared to previous years, with insurance agents reporting difficulties in selling products with lower interest rates [5][6]. - The decline in predetermined interest rates has diminished the appeal of insurance products, leading to increased sales challenges as consumers prioritize higher returns [6][8]. - Despite the reduced attractiveness, ordinary life insurance still maintains a 70 basis point interest spread advantage over bank deposits, which may still appeal to conservative customers [6][7]. Group 4: Future Trends and Industry Transformation - The insurance industry is undergoing a transformation, with companies integrating health management and retirement services into their products to enhance value beyond mere financial returns [8]. - The long-term trend of declining interest rates is expected to continue, with potential implications for domestic rates if global monetary policies shift [8]. - The arrival of the "1 era" signifies a fundamental reset in the industry's survival logic, emphasizing the importance of service depth and professional value over reliance on yield [8].