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刘强东出海大动作:拟185亿竞购德国零售巨头,同时布局香港市场
Sou Hu Cai Jing·2025-07-28 18:32

Group 1 - Liu Qiangdong is actively seeking overseas acquisition opportunities to advance JD's globalization strategy, with recent talks regarding acquiring Ceconomy at a premium of 22.7% over its previous closing price [1][3] - JD is also rumored to be acquiring Hong Kong's Jia Bao Supermarket, which has 90 stores and specializes in frozen poultry, seafood, and grocery items, although the actual transaction amount is reportedly much lower than the rumored HKD 4 billion [3] - The move towards international expansion is seen as a necessary step for JD as the domestic e-commerce market reaches saturation, with overseas markets presenting significant growth potential [3] Group 2 - JD's globalization strategy has shown initial success, having established infrastructure in Europe over three years and planning to officially commence operations by the end of this year or next [6] - The company aims to leverage its strong supply chain capabilities as a competitive advantage in overseas markets, enhancing service quality for local users through acquisitions of retail giants [6] - JD is committed to promoting more Chinese brands internationally, believing that the quality and innovation of Chinese small appliances surpass those of Western manufacturers, thus tapping into substantial market potential [4]