二手小店、商品寄卖店、二手平台线下店 实体二手店悄然热起来

Core Viewpoint - The rise of second-hand stores in China is driven by consumer preferences for affordability, uniqueness, and environmental sustainability, leading to a growing market for second-hand goods [1][3][9]. Consumer Preferences - Consumers are increasingly choosing second-hand products due to their relatively lower prices, with some able to purchase two second-hand items for the price of one new item [3][5]. - The uniqueness of second-hand items appeals to younger consumers, who seek personalized and distinctive products that are often no longer in production [3][9]. - Environmental consciousness is influencing purchasing decisions, as buying second-hand is seen as a way to promote sustainable living and reduce waste [3][9]. Market Growth - The second-hand e-commerce market in China is projected to reach a transaction scale of 645.02 billion yuan in 2024, reflecting a year-on-year growth of 17.56% [9]. - The user base for second-hand e-commerce is expected to grow to 660 million, marking a 13.79% increase [9]. Business Models - Second-hand stores generate revenue through buying low and selling high, as well as charging consignment fees for items sold on behalf of others [5][7]. - The integration of online and offline sales channels enhances customer experience and reduces return rates, with some stores reporting a drop in return rates from double digits to single digits after adopting this model [8][9]. Operational Challenges - Despite the growth, second-hand stores face challenges such as higher operational costs associated with physical locations and the need for improved product display and authenticity verification [10][11]. - Consumers express a desire for better shopping experiences in second-hand stores, emphasizing the importance of cleanliness, organization, and product presentation [10][11]. Regulatory Environment - The development of the second-hand market is supported by government policies promoting green consumption and the circular economy, which have increased consumer awareness and acceptance of second-hand goods [6][11].