不搞外卖大战的抖音，该如何站稳本地生活？

Core Viewpoint - The article discusses the competitive landscape of China's food delivery market in 2025, highlighting Douyin's strategic maneuvers in the local lifestyle sector, particularly its "随心团" (Sui Xin Tuan) initiative, which aims to strengthen its position without directly entering the food delivery business [1][2][3]. Group 1: Douyin's Strategy - Douyin has shifted its focus from food delivery to enhancing its local lifestyle services, emphasizing partnerships with quality merchants rather than building its own delivery system [2][3][4]. - The "随心团" initiative allows users to purchase group coupons for both in-store dining and delivery, catering to diverse consumer needs [4][5]. - Douyin's approach involves tightening entry requirements for merchants to ensure quality and reliability, leveraging its vast user base and content ecosystem to attract and retain customers [7][9][10]. Group 2: Market Dynamics - The food delivery market is highly competitive, with major players like Meituan, Ele.me, and JD.com aggressively vying for market share, each employing unique strategies to attract brands [8][10]. - Douyin's core logic for "随心团" is not centered on food delivery itself but on creating efficient connections between merchants and customers through short video content and traffic [9][10]. - The local lifestyle market is evolving, with Douyin aiming to capitalize on high-frequency dining services while also expanding into the hotel and travel sectors, which are seen as lucrative opportunities [11][14][15]. Group 3: Growth and Challenges - Douyin's local lifestyle business has seen significant growth, from a scale of 100 billion in 2021 to over 400 billion in 2024, indicating a strong upward trajectory [19][21]. - Despite its growth, Douyin faces challenges in maintaining its momentum in a fiercely competitive environment where efficiency, service, and ecosystem integration are becoming critical [20][21]. - The company must continue to refine its strategies and operations to adapt to the evolving landscape of local lifestyle services, ensuring it remains relevant and competitive [20][21].