Core Insights - The light SLG market is expanding, with recent hits like "Kingshot" and "Last Z: Survival" attracting attention from various game developers, including those from other genres [1][4]. Company Overview - Babeltime Technology, an established yet low-profile company in Beijing, transitioned from web games to mobile games, achieving success with long-term IP "Let Go of That Three Kingdoms" and later developing games like "Biao Ren" and "Fairy Tail: Power Awakens" [2][4]. - The company has faced challenges as its earlier collaborations have ceased, prompting it to explore new business directions, including attempts in the two-dimensional market and SLG overseas [4][33]. Recent Developments - Babeltime has quietly tested two SLG games, "Freedom War" and "Cold Dawn: Survival," in overseas markets, indicating a renewed focus on this genre [5][6]. - "Freedom War" features a prison theme and incorporates elements from successful games like "Whiteout Survival" and "Last War," although it lacks innovative casual gameplay [7][9][12]. - "Cold Dawn: Survival" adopts an idle simulation approach, differentiating itself from existing SLG games and incorporating unique mechanics like non-consumable stars for upgrades [14][16]. Market Positioning - Babeltime's recent games reflect a strategy of following market trends, with both "Freedom War" and "Cold Dawn: Survival" designed to capitalize on the current SLG boom [18][34]. - The company has also integrated AI art in its game development process, aiming to enhance production efficiency and competitiveness [19]. Historical Context - Since its inception in 2009, Babeltime has navigated various market trends, from social games to mobile gaming, achieving notable success with "Let Go of That Three Kingdoms" and exploring IP collaborations [21][23][25]. - Despite past successes, the company has struggled to produce significant hits in recent years, with its attempts in the two-dimensional genre and other game types yielding limited results [27][29][33].
转型all in SLG,这会是北京巴别时代的翻身机会吗?
3 6 Ke·2025-07-29 02:25