Ge Long Hui·2025-07-29 02:24Core Viewpoint - Xiaomi's home appliance business has become a crucial strategic component, achieving significant growth with a projected CAGR of 48.8% from 2020 to 2024 in the smart home appliance sector [1] Group 1: External Factors - The cautious consumer environment and the shift in leading companies towards profitability have facilitated Xiaomi's rapid market share expansion [1] - The preference for high cost-performance products among consumers has allowed Xiaomi to enhance its market position [1] Group 2: Internal Factors - Xiaomi's competitive edge is bolstered by its ecosystem model, which enables rapid product category expansion and enhances user loyalty through AIoT integration [1] - The company's "explosive product" strategy provides cost advantages compared to similarly sized competitors, benefiting consumers [1] - Strong marketing and user operation capabilities allow Xiaomi to quickly capture user demands, supported by its high brand recognition [1] Group 3: Growth Potential - The home appliance sector shows significant growth potential, particularly in categories like air conditioning, dishwashers, and electric ovens, with strong market share and structural opportunities [2] - The optimization of offline channel systems and the globalization of major appliance products are expected to support long-term growth in Xiaomi's home appliance business [2] Group 4: Investment Outlook - Xiaomi's comprehensive "smart home" platform and the steady growth of its IoT business position the company favorably in a cautious consumer environment [2] - The ongoing high growth in Xiaomi's smartphone and IoT segments, along with the rapid expansion of new automotive business, is projected to drive substantial profit increases by 2025-2027 [2]