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便利店的“便利”还值钱吗?
3 6 Ke·2025-07-29 03:03

Core Insights - The convenience store industry in China is facing significant challenges, with only 30.2% of surveyed companies reporting profit growth in the first half of 2025, a decline from 45.0% in 2024 [1][2] - Only 7 companies, representing 16.28% of the surveyed, achieved both sales and profit growth [2][4] - The majority of new store openings are concentrated among large enterprises, with 89.2% of new stores coming from companies with over 1,000 locations, indicating a trend of market consolidation [5][7] Financial Performance - The survey conducted by the China Chain Store & Franchise Association (CCFA) revealed that nearly 70% of convenience stores did not see profit growth in the first half of 2025 [1] - The number of stores increased by 4,093, but the growth is primarily driven by larger players, highlighting a disparity in performance between large chains and smaller stores [5][7] Market Dynamics - The convenience store sector is experiencing a "Matthew Effect," where resources are increasingly concentrated among top players, while smaller stores struggle to survive [5][12] - The introduction of a "ban on alcohol" has severely impacted sales, particularly for stores that relied on alcohol for profit margins, leading to a broader decline in the convenience store sector [9][10] Consumer Behavior - The convenience store's traditional value proposition of "convenience" is being challenged by new retail formats such as snack discount stores, instant retail platforms, and membership warehouse supermarkets, which are effectively capturing consumer traffic [15][16] - The definition of convenience is evolving from physical proximity to digital accessibility, as consumers increasingly prefer online shopping options [16][21] Strategic Responses - Convenience stores are exploring various transformation strategies, including "food service" and "supermarket" models, to adapt to changing consumer preferences [17][19] - However, these strategies often lead to increased competition and operational challenges, as many stores struggle with high levels of product homogeneity and supply chain complexities [19][21] Industry Outlook - The convenience store industry is at a critical juncture, needing to redefine its value proposition and identify its core competencies to survive [22] - The year 2025 is seen as a pivotal moment for the industry to find a "second curve" of growth, moving beyond traditional expansion and imitation of successful models [22]