浦发银行上海分行获首届中国（上海）优化营商环境“优秀创新实践案例”奖

Core Viewpoint - The Shanghai branch of Pudong Development Bank has been recognized for its innovative one-stop payment service aimed at enhancing the payment experience for foreign nationals entering China, particularly at Shanghai Pudong International Airport [1][3]. Group 1: Service Implementation - The bank has stationed personnel at the one-stop comprehensive service center in Terminal 1 of Shanghai Pudong International Airport since September 2024, providing 24/7 payment services for foreign nationals [1][3]. - A team of young employees, fluent in foreign languages and trained in customer service, has been established to assist foreign visitors, acting as financial advisors and problem solvers [3]. Group 2: Service Impact - Since the service center's operation, over 41,100 business consultations have been conducted, averaging more than 150 consultations per day, with 258 written commendations received from foreign nationals from over 20 countries [3]. - The team successfully supported major events such as the 2024 China International Import Expo and the 2025 Harbin Asian Winter Games, showcasing Shanghai's international image [3]. Group 3: Innovative Solutions - The bank has launched a "communication + finance" one-stop rental service in collaboration with Shanghai Mobile, providing foreign nationals with a travel card and a customized rental phone pre-installed with popular payment applications [4][5]. - This service model simplifies the payment process for foreign nationals, addressing challenges related to app installation and operation [5]. Group 4: Cash Services - Pudong Development Bank has established three service points at Shanghai Pudong and Hongqiao airports, offering foreign currency exchange in 21 currencies and a "zero wallet" exchange green channel [6]. - The bank's self-service deposit and withdrawal machines support cash withdrawals using foreign bank cards and have introduced a feature for withdrawing small denomination cash [6].