不止少林寺，揭开寺庙的“赚钱密码”

Core Viewpoint - The recent investigation of Shaolin Temple's abbot Shi Yongxin for misappropriation of temple assets highlights the commercialization of Buddhist temples in China, with Shaolin Temple serving as a prime example of this trend [1][3]. Group 1: Shaolin Temple's Commercialization - Since becoming the abbot in 1987, Shi Yongxin has transformed Shaolin Temple from a dilapidated site with only 14 monks into a commercial empire generating over 1.2 billion yuan in annual revenue [3]. - Shaolin Temple has registered over 700 trademarks globally and has diversified its revenue streams through cultural tourism, film, e-commerce, and various merchandise, with its cultural IP valued at several billion yuan [1][19]. - The temple's approach to commercialization, including the idea that "monks also need to eat," has broken traditional barriers and led to a market-oriented operation [1][3]. Group 2: Revenue Generation in Buddhist Temples - Major Buddhist mountains like Emei Mountain, Wutai Mountain, and others have also adopted commercial strategies, with Emei Mountain generating 1.013 billion yuan in revenue in 2024, primarily from cable car services [4][6]. - Ticket sales are a significant revenue source for many temples, with Wutai Mountain earning 696 million yuan from ticket sales in 2023, and Putuo Mountain generating over 800 million yuan annually from ticket sales [8][9]. - The commercialization of temples has led to the emergence of new revenue streams, including electronic donation systems and innovative dining options, such as vegetarian meals and coffee shops within temple premises [14][18]. Group 3: Investment and Diversification - Temples are increasingly engaging in investment activities, with some, like the Shanghai Jade Buddha Temple, participating in angel investments in startups, showcasing a shift towards a more diversified business model [19][23]. - The integration of cultural and tourism development with traditional temple activities has created a comprehensive business model, allowing temples to thrive financially while maintaining their religious significance [23]. - The trend of temples acting as business conglomerates is evident, with many temples exploring various sectors, including real estate, cultural tourism, and technology [23].