2025下半年：餐饮老板要认清现实、扎根一线、果断止损

Core Insights - The restaurant industry is facing significant challenges, with many owners feeling overwhelmed and uncertain about the future [1][2][6] - The era of easy profits in the restaurant business has ended, necessitating a shift in mindset and operational strategies for survival [5][12] Industry Overview - The restaurant sector has entered a new cycle, with 2022's national restaurant revenue at 5.6 trillion yuan, reflecting a growth rate of only 5.3%, which is half of the 10% growth seen in 2019 [2][4] - There is a severe oversupply in the market, with an estimated 980,000 restaurants in China, far exceeding the reasonable threshold of 336,000 [2][4] Operational Strategies - Restaurant owners must abandon unrealistic expectations and accept the current market realities, focusing on core operational elements [6][12] - Owners are encouraged to engage directly with their businesses, understanding customer preferences and operational efficiencies [9][10] Financial Management - In times of crisis, it is crucial for owners to make tough decisions regarding underperforming locations, prioritizing cash flow and sustainability [10][11] - Owners should not be emotionally attached to past investments; closing unprofitable stores is a rational choice to preserve resources [11][12]