解锁文旅新“夜”态 “双向奔赴”点亮粤港澳大湾区不夜天

Core Insights - The Greater Bay Area is experiencing a surge in cross-border tourism, particularly in nighttime activities, driven by optimized entry and exit policies [1][3][12] - There is a notable increase in nighttime consumer activities, with significant growth in night markets and entertainment events attracting both local and foreign visitors [5][8][10] Group 1: Nighttime Tourism Growth - The influx of cross-border tourists has led to a boom in nighttime activities, with a marked increase in visitors participating in night tours, performances, and markets [3][12] - Statistics show that over 5.4 million travelers and more than 1.1 million vehicles have crossed the Hong Kong-Zhuhai-Macao Bridge during nighttime this year, reflecting a year-on-year increase of 25% and 29% respectively [8] - The peak hours for inbound and outbound traffic have shifted, with a significant rise in visitors arriving in the afternoon to enjoy evening events [3][8] Group 2: Economic Impact - Night markets in Zhuhai have reported a 20% increase in foot traffic compared to last year, largely attributed to the rise in visitors from Hong Kong and Macau [5][7] - The hospitality sector is also benefiting, with noticeable increases in bookings for accommodations and dining experiences during the summer season [5][10] - The overall growth in nighttime economy activities is contributing to a broader expansion of the consumer market in the Greater Bay Area [12]