Binjiang Group(SZ:002244) Cai Jing Wang·2025-07-29 05:18Core Insights - The core viewpoint of the article highlights the ongoing demand for premium land parcels in core areas of Hangzhou, while non-core areas continue to see low premium transactions [1][5]. Land Auction Summary - On July 29, Hangzhou concluded its fourth batch of land auctions, with three plots totaling 267 acres and a total construction area of 343,700 square meters, fetching a total of 5.035 billion yuan [2]. - The most competitive bidding occurred for the plot in Gongshu District, which was won by Hangzhou Weixing Xingchen Real Estate Co., Ltd. for 1.913 billion yuan, resulting in a floor price of 19,600 yuan per square meter and a premium of 28.13% [2][3]. - The plot in Xihu District was acquired by a consortium including China Resources Land for 2.685 billion yuan at a floor price of 13,092 yuan per square meter [3][4]. - The plot in Linping District was sold to Hangzhou Guanda Real Estate for 437 million yuan, with a floor price of 10,622 yuan per square meter and a minimal premium of 1.16% [4]. Market Trends - The land market in Hangzhou continues to show differentiation, with core area premium plots being highly sought after, while non-core areas experience lower premiums [5]. - Leading real estate companies are focusing on core areas, while smaller firms are shifting towards non-core or even suburban regions [5]. - There is an increasing trend in product competitiveness, with enhancements in usable area and exterior materials, pushing companies to improve their design capabilities [5].