艾多美必赢的成功法则你知道多少

Core Insights - Atomy Co., Ltd., a South Korean cross-border e-commerce giant, has successfully established itself in the Chinese market within five years, boasting over 15 million registered members globally and becoming the only platform from Yantai listed in Shandong's 2024 e-commerce platform directory [2][5] Group 1: Business Strategy - Atomy employs a unique "1+1+1" business model, which includes launching one sales platform, building one production base, and creating one new circulation system, ensuring product quality control and rapid market response [5][10] - The company has introduced 37 new products in 2024, averaging three new products each month, enhancing opportunities for entrepreneurs [5][10] - Atomy's "大众精品" (mass premium) product strategy aims to provide better quality at the same price or reasonable prices for the same quality, focusing on consumer satisfaction and competitive positioning against traditional retail channels [7][14] Group 2: Market Positioning - Atomy has established a health industry park in Yantai, integrating logistics, e-commerce, and production facilities, which has attracted eight upstream and downstream enterprises, laying a solid foundation for Sino-Korean economic cooperation [8][10] - The company is actively developing local specialty products, such as apple chips made from Yantai apples, and plans to explore other local resources like grapes and blueberries for new product lines [10][14] Group 3: Future Plans - By 2025, Atomy aims to implement a comprehensive development strategy focusing on market, product, and brand, supported by a "百日计划" (Hundred Days Plan) to enhance partner engagement and training [14][15] - The company will introduce new nutritional products incorporating local ingredients and traditional Chinese medicine, as well as rapidly launch overseas products tailored to the Chinese market [14][15]