点外卖的客人，酒店真怕了？

Core Viewpoint - The ongoing conflict between hotels and food delivery services highlights the growing demand for food delivery options among hotel guests, driven by the expanding food delivery market in China [9][10][12]. Group 1: Industry Growth and Trends - The food delivery market in China is projected to reach 1.5 trillion RMB by 2024, a 129% increase from 653.5 billion RMB in 2019, with a daily order volume of approximately 46 million [9]. - The penetration rate of food delivery in the overall restaurant industry has risen to 26%, with food delivery users reaching 592 million, accounting for 53% of internet users in China [9]. - The hotel industry is adapting to this trend, with an increasing number of guests expecting the freedom to order food delivery [10][12]. Group 2: Hotel Industry Dynamics - By the end of 2024, the number of hotel establishments in China is expected to reach 348,700, with a total of 17.64 million rooms, surpassing the peak levels of 2018-2019 [17]. - The number of mid-range hotels has increased from 31,000 in 2019 to 51,000 in 2024, a growth of approximately 64%, capturing nearly 15% of the national hotel market share [18]. - The competitive landscape for mid-range hotels has intensified, with the RevPAR (Revenue per Available Room) for mid-range hotels in 2024 declining by about 10% compared to 2019 [19]. Group 3: Delivery Methods and Challenges - Various delivery methods are employed in hotels, including delivery by external couriers, hotel staff, robots, or storage in delivery cabinets for guests to pick up [26]. - The increasing volume of food deliveries can lead to delays, prompting hotels to develop contingency plans to manage guest expectations [28]. - The integration of robots for food delivery in hotels is becoming common, with companies like Yunji Technology reporting that hotel scenarios contributed 70.1% to 83% of their revenue from 2022 to 2024 [25]. Group 4: Guest Expectations and Service Quality - Guests increasingly view food delivery as a standard service in hotels, leading to dissatisfaction when delivery is not facilitated by the hotel [31]. - The perception of service quality varies, with some guests expecting high-end hotels to provide seamless food delivery, while others express frustration over the lack of such services [38]. - The hotel industry is urged to understand their target customer profiles and adapt their services, including food delivery, to enhance guest experiences [39].