人民财评：优质农货“好味道”激发消费新活力

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through optimizing supply, innovating circulation, and activating the market, thereby unlocking diverse, high-quality, and differentiated consumption potential [1][2]. Group 1: Optimizing Supply - The plan emphasizes the improvement of green, organic, and high-quality agricultural products, as well as geographical indication products, to enhance production and raw material base levels [1]. - It aims to promote superior varieties, quality enhancement, brand building, and standardized production, which are crucial for ensuring agricultural product quality [1]. - By improving the standards of "three products and one standard," the plan seeks to achieve quality grading of agricultural products, allowing for better pricing and increased income for farmers [1]. Group 2: Innovating Circulation - The plan focuses on expanding offline consumption channels through innovative platforms like the China Farmers' Harvest Festival and various themed activities to enhance the presence of quality agricultural products in urban areas [2]. - It also aims to improve online sales effectiveness by tapping into the potential of e-commerce and live streaming, promoting the integration of agricultural products with the "Internet+" concept [2]. - The initiative includes enhancing urban and rural consumption facilities, supporting the development of modern circulation networks such as agricultural markets and cold chain distribution centers [2]. Group 3: Activating the Market - The plan proposes multiple measures to stimulate market activity, including organizing educational campaigns to promote healthy consumption and strengthening brand leadership to boost consumer confidence [2]. - It encourages the integration of agriculture with culture and tourism to expand new consumption spaces and accelerate the integration of domestic and foreign trade [2]. - The focus is on enhancing the agricultural value chain and increasing the added value of products to meet diverse consumer demands, thereby contributing to economic and social development [2].