Core Insights - The article highlights the transformation in the snack food wholesale industry through the use of data analytics and AI technology, specifically the "Kaidanguo" system, which helps businesses make informed purchasing decisions based on real-time consumer demand data [1][2] Group 1: Business Challenges - The company faced significant losses due to changing consumer preferences, leading to unsold inventory and financial strain, with a reported loss of 50,000 yuan from unsold products [1] - Traditional methods of inventory management were inefficient, relying heavily on sales representatives' recommendations, which often resulted in poor purchasing decisions [1] Group 2: Technological Solutions - The "Kaidanguo" system utilizes real-time retail data to identify trending products, such as a 150% weekly increase in search volume for "boneless chicken feet," enabling the company to make strategic purchasing decisions [1] - AI analysis from the system helped the company avoid potential losses by flagging products with high negative feedback rates, leading to timely decisions to halt purchases [1] Group 3: Customer Management - The implementation of a CRM system allowed for more precise customer segmentation, categorizing clients into three types based on their purchasing behavior, which improved sales strategies [2] - The company experienced a significant increase in sales volume, with a reported doubling of monthly sales for a recommended product combination, demonstrating the effectiveness of data-driven decision-making [2]
经销商的货总滞销?开单果帮我靠选品月销翻 2 倍
Sou Hu Cai Jing·2025-07-29 07:23