Zhi Tong Cai Jing·2025-07-29 08:30Core Viewpoint - The heavy truck industry is expected to experience a "not-so-dull off-season" in Q3 2025, primarily due to the implementation of local "old-for-new" policies for National IV trucks concentrated in Q2 2025 [1][2] Group 1: Sales Forecast and Trends - The forecast for heavy truck sales in Q3 and Q4 2025 is approximately 270,000 and 240,000 units, representing year-on-year growth rates of +51% and +10% respectively [2] - The total expected sales for 2025 is around 1.05 million units, with domestic sales projected at 730,000 units (+20% YoY) and exports at 320,000 units (+10% YoY) [8] Group 2: Export Dynamics - In H1 2025, heavy truck exports reached 156,000 units, with a significant increase of 33% in non-Russian regions, indicating a shift in export structure towards Southeast Asia, the Middle East, and Africa [3] - The average export price for heavy trucks in H1 2025 was 301,000 yuan, showing only a slight decline, suggesting stable profitability for manufacturers [4] Group 3: Market Structure and Competition - The concentration of the heavy truck industry has increased, with the top five companies holding a market share of 91% in H1 2025, indicating a stable industry structure [7] - The market share of traditional leaders in the new energy truck segment has risen significantly, from 27% in 2022 to 52% in H1 2025, reflecting a competitive landscape [7] Group 4: Policy Impact and Economic Factors - Local policies for "old-for-new" trucks are expected to drive retail sales growth in the heavy truck sector, particularly from March to June 2025 [1] - The economic viability of natural gas trucks has declined due to narrowing price differentials with diesel, while new energy trucks have seen increased market penetration due to favorable policies [5][6]