Canalys：2025年第二季度美国智能手机出货量同比增长1%

Core Insights - The U.S. smartphone market is experiencing a shift in production and supply chain dynamics, with a significant decrease in the share of smartphones assembled in China and a corresponding increase in production in India [1][4][6]. Group 1: Market Trends - In Q2 2025, U.S. smartphone shipments are projected to grow by 1% year-on-year, driven by manufacturers preemptively stocking inventory due to tariff concerns [1][6]. - The share of smartphones assembled in China has dropped from 61% in Q2 2024 to 25% in Q2 2025, with India capturing a substantial portion of this market [1][4]. - "Made in India" smartphones saw a remarkable 240% year-on-year increase in shipments, now accounting for 44% of U.S. smartphone imports, up from 13% in Q2 2024 [1]. Group 2: Company Performance - iPhone shipments fell by 11% year-on-year to 13.3 million units in Q2 2025, following a strong 25% growth in Q1 [3]. - Samsung's shipments surged by 38% year-on-year to 8.3 million units, benefiting from strong performance in the Galaxy A series [3][6]. - Motorola's shipments grew by 2% year-on-year to 3.2 million units, while Google and TCL experienced contrasting trends, with Google up 13% to 800,000 units and TCL down 23% to 700,000 units [3][6]. Group 3: Supply Chain and Production Strategies - Apple is accelerating its supply chain shift to India, prioritizing Indian production for the U.S. market amid ongoing trade uncertainties [4]. - Other manufacturers like Samsung and Motorola are also increasing their production capacity in India, but at a slower pace compared to Apple [4]. - Manufacturers are maintaining high inventory levels to mitigate potential tariff impacts, with Apple and Samsung notably increasing their stock in Q2 2025 [6]. Group 4: Market Dynamics for Smaller Brands - The attractiveness of the U.S. market for smaller brands is diminishing due to rising localization requirements and uncertain tariff policies, exemplified by HMD's decision to scale back its U.S. operations [8]. - The top three manufacturers dominate over 90% of the market share, leaving limited opportunities for smaller players [8][9]. - Brands like OnePlus and Nothing are attempting to bypass carrier channels to expand their market presence, but their shipment volumes remain limited [8][9].