抓住情绪消费的风口——从新消费把脉经济活力与动能

Core Viewpoint - The rise of emotional consumption reflects a shift in consumer preferences towards personalized, emotional experiences rather than mere material possession, indicating a significant potential for consumption upgrade in the market [1][2][4]. Group 1: Emotional Consumption Trends - Emotional consumption is gaining traction, with consumers increasingly valuing experiences that provide emotional satisfaction, such as surprise and interaction, over traditional material goods [2][3]. - The market for emotional consumption in China is projected to exceed 20 trillion yuan, highlighting its substantial growth potential [1]. - The "accompanying economy," represented by pet ownership, is also on the rise, with the urban pet consumption market expected to surpass 300 billion yuan by 2024 [1]. Group 2: Market Opportunities and Challenges - Businesses must focus on delivering high-quality services and understanding consumer emotions to capitalize on the emotional consumption trend, as superficial marketing strategies may lead to consumer dissatisfaction [2][3]. - The emotional consumption market requires a supportive regulatory environment to address issues like false advertising and consumer rights protection, ensuring sustainable industry growth [3][4]. - The government's initiative to promote new consumption models emphasizes the importance of enhancing consumer experience and quality, which aligns with the growing demand for personalized and aesthetic consumption [4].