抓住情绪消费的风口——从新消费把脉经济活力与动能②

Group 1 - The core viewpoint of the articles highlights the rising trend of emotional consumption, which prioritizes emotional value over traditional sightseeing needs, indicating a shift in consumer preferences towards experiences that fulfill emotional and social needs [1][2] - The emotional consumption market in China is projected to exceed 20 trillion yuan, driven by younger generations who seek emotional connections and are willing to pay for experiences that resonate with them [1][2] - The market for trendy toys in China has grown significantly, from 6.3 billion yuan in 2015 to approximately 60 billion yuan in 2023, showcasing the increasing demand for products that provide emotional satisfaction [1] Group 2 - Businesses must focus on enhancing service quality and understanding consumer expectations to capitalize on the emotional consumption trend, as merely offering emotional value can lead to failure if not backed by quality [2] - The "healing economy" is highlighted as an example where businesses must avoid exploiting consumer anxiety and instead focus on genuine emotional care to build a loyal customer base [2] - A supportive and clear consumption environment is essential for the long-term healthy development of emotional consumption, requiring better market regulation and consumer protection measures [3] Group 3 - The government's initiative to promote new consumption models reflects a shift towards quality and aesthetic experiences, indicating a broader trend of upgrading consumer demands beyond basic needs [3] - Emotional consumption represents a significant opportunity for economic growth, as it aligns with the evolving preferences of consumers who are increasingly seeking personalized and differentiated experiences [3]