商道创投网·会员动态｜松野湃·完成数千万级Pre-A融资

Group 1 - The core viewpoint of the article highlights that the professional outdoor sports brand Songyoupai has recently completed a multi-million Pre-A round financing exclusively invested by the Jiebai Consumer Fund [2] - Songyoupai, established in 2018, focuses on providing high-performance gear for extreme sports such as skiing and mountaineering, utilizing advanced technologies and aesthetic design [2] - The company has developed proprietary technologies like SurPre® and SurWic®, which have been recognized in the industry as "black technology wardrobe for ice and snow sports" [2] Group 2 - The CEO of Songyoupai, Zhao Bing, stated that the funds from this round will be used to enhance product development, customer experience, distribution channels, and talent acquisition [3] - The investment will focus on iterating the SurPre® and SurWic® technologies to launch lighter, warmer, and more breathable snow gear, as well as upgrading online flagship stores and offline experience spaces [3] - The company aims to accelerate the establishment of stores in key snowfields and high-end commercial areas while attracting top talent in materials science and sports ergonomics [3] Group 3 - The Jiebai Consumer Fund partner pointed out that the penetration rate of ice and snow sports in China is still in its early stages, with a trillion-level market opportunity emerging [4] - Songyoupai combines "hardcore technology, international vision, and local market insights," with its functional fabrics and design already validated by leading snow sports communities [4] - The founding team’s experience in channel and brand management positions the company to achieve scalable profitability in the post-Winter Olympics period [4] Group 4 - The founder of Shangdao Venture Network, Wang Shuai, mentioned that the State Council's "Outdoor Sports Industry Development Plan" and various local ice and snow consumption voucher policies have accelerated the industry [5] - Songyoupai's technology-driven approach and brand strategy align with national initiatives to boost sports consumption, as well as the Jiebai Consumer Fund's focus on high-end sports retail [5] - The fund management is committed to leveraging Jiebai's offline network and supply chain resources to support the project, while also monitoring its growth to help Chinese ice and snow brands reach a global audience [5]