万元手表都卖不动了？没人买奢侈品手表真的怪中国人吗？

Group 1 - The luxury watch market is experiencing a significant downturn, with reports indicating that even high-priced watches are struggling to sell [3][4] - Swatch Group reported a sales decline of 11.2% year-on-year, with net profit plummeting 88% to 17 million Swiss francs [3][4] - The decline in sales is primarily attributed to the Chinese market, which has historically been a key revenue driver for Swatch [4] Group 2 - The changing consumer behavior in China reflects a shift from status-driven purchases to a focus on product quality and craftsmanship [6][7] - The rise of smartwatches has created strong competition for traditional luxury watches, as consumers prefer multifunctional and stylish options [9][10] - Consumers are increasingly viewing luxury watches as investment pieces, leading to a decline in interest for brands like Swatch that lack historical prestige and craftsmanship [12] Group 3 - The luxury watch industry's pricing structure is seen as a barrier for potential buyers, contributing to the market's adjustment [13] - The overall decline in the luxury watch market is viewed as a natural consequence of the maturation of the Chinese consumer market [14] - For international brands to thrive, they must adapt to the evolving characteristics of the Chinese market and embrace changes [16]