泼水狂欢、特色民俗……沉浸式体验激活乡村消费活力

Core Insights - The rural tourism market is thriving, with immersive experiences like water-splashing festivals attracting visitors [1][10] - The unique geographical features of Ping Shui Village, including a pleasant climate and high forest coverage, make it an ideal summer destination [2][4] - Local ethnic minorities, such as the Gaoshan and She people, enhance the cultural experience through traditional performances and activities [5][6] Group 1: Tourism and Visitor Engagement - The water-splashing activity, rooted in local customs, draws significant crowds, with approximately 10,000 visitors weekly, marking a 15% increase compared to previous periods [10] - The village offers a blend of cultural experiences, including traditional games and food markets, enriching the visitor experience [6][8] Group 2: Economic Impact and Growth - In the first half of the year, Huazhou County received 2.6473 million tourists, a year-on-year increase of 13.4%, generating tourism revenue of 2.403 billion yuan, up 11.3% [14] - Local farmers are leveraging e-commerce to expand their income, selling seasonal fruits and participating in various promotional activities that have generated over 135 million yuan in consumption [12]