Core Insights - The article highlights the booming trend of "medical beauty" combined with tourism among young students during the summer after the college entrance examination, indicating a significant shift in consumer behavior towards beauty treatments and travel experiences [2][6][10] Group 1: Industry Trends - The summer period sees a 10% to 30% increase in student patients at dermatology clinics, with surgical procedures at cosmetic centers rising by over 100 cases monthly during July and August [3][4] - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial fillers, with demand increasing by 30% compared to regular periods [3][4] - The trend of students traveling from second and third-tier cities to first-tier cities for cosmetic procedures is notable, with international destinations like South Korea and Japan being preferred [4][5] Group 2: Economic Impact - A report indicates that 31% of middle to high-income individuals plan to seek cosmetic procedures abroad in 2024, translating to over 9 million potential outbound medical beauty consumers based on current estimates [5][6] - The medical beauty industry in Chengdu aims for a revenue target of 100 billion yuan by 2025, supported by local government policies promoting the sector [9] Group 3: Consumer Behavior - Social media platforms like Xiaohongshu and Douyin have significantly influenced the popularity of "medical beauty + tourism," with discussions and views on related topics exceeding 100 million [6] - Young consumers are increasingly calculating the cost-effectiveness of procedures abroad, with significant price differences noted between domestic and international options [5][8] Group 4: Regulatory and Safety Concerns - The article raises concerns about the risks associated with cosmetic procedures, particularly for students who may fall victim to unregulated clinics and financial traps [10][11] - Issues such as language barriers and lack of oversight for local guides in foreign countries can lead to complications for consumers seeking medical beauty services [10][11]
这个夏天,年轻人异地求美搅动“医美+旅游”蓝海
2 1 Shi Ji Jing Ji Bao Dao·2025-07-29 11:32