把握趋势：小游戏出海的黄金时代—2025年度游戏商务大会圆满举办

Core Insights - The 2025 Game Business Conference was successfully held in Shanghai, focusing on the internationalization of the gaming industry and resource synergy between domestic and international markets [1][3]. Group 1: Conference Overview - The conference featured key leaders from various organizations, including the Shanghai Municipal Party Committee and the China Audio-Video and Digital Publishing Association, highlighting the importance of the gaming industry [3][4]. - The event included multiple segments such as the Game Industry Overseas Development Forum and a showcase for new games and IPs, emphasizing the theme "Seizing Trends: The Golden Era of Mini Games Going Global" [3][4]. Group 2: Industry Growth and Trends - In the first half of 2025, actual sales revenue from Chinese self-developed games in overseas markets reached $9.501 billion, marking an 11.07% year-on-year increase, with mini games becoming a core growth engine [4]. - Three key characteristics of mini games going global were identified: lightweight forms meeting fragmented demand, technological empowerment through AIGC, and social-driven traffic growth [4]. Group 3: Strategic Recommendations - Recommendations for promoting the overseas expansion of Chinese games include broadening geographic reach, diversifying game types, and fostering a cooperative win-win ecosystem [4]. Group 4: Local Government Support - The Shanghai Hongqiao International Central Business District is focusing on building a comprehensive service system for companies going global, enhancing the flow of innovative elements like talent and technology [6][10]. - The local government aims to create a favorable business environment and support for game companies, emphasizing the integration of new technologies and industries [8][10]. Group 5: Mini Games Service Platform - A new "Mini Games Service Platform" was launched to assist domestic game companies in expanding into overseas markets, aiming to break down information barriers and enhance resource integration [16][18]. Group 6: Globalization Research Findings - The "China Game Industry Globalization Research" report indicated that by 2024, the overseas sales revenue of self-developed games is expected to account for 33.62% of total revenue, with significant investment in countries like Finland, Israel, Japan, and the USA [18][20]. Group 7: Market Opportunities - The Latin American market, particularly Brazil, is highlighted as a significant opportunity for mini games due to its large young population and high willingness to pay [23][25]. - The global mini games market is experiencing rapid growth, with new technologies making development and localization faster and cheaper [25][27].