三大航集体站台航旅纵横：提升机票直销比例、摆脱票代依赖

Core Viewpoint - The major Chinese airlines, including Air China, China Eastern Airlines, and China Southern Airlines, have collectively launched a direct ticket sales initiative through the "Civil Aviation Official Direct Sales Platform" on the Travel Service App, aiming to enhance consumer rights and reduce reliance on ticket agents [1][3][5]. Group 1: Direct Sales Initiative - The three major airlines have officially launched direct ticket sales on the Travel Service App, positioning it as an equal direct sales channel alongside their own websites and apps [3]. - The Travel Service App, operated by China Aviation Information Technology Co., has integrated direct ticket resources from 37 domestic airlines, allowing users to compare and purchase tickets from multiple airlines in one interface [3][5]. - The direct sales model is expected to address issues related to irregular ticket sales practices that have harmed consumers and the industry [1][5]. Group 2: Cost Reduction and Market Environment - The initiative aims to increase the proportion of direct ticket sales and reduce dependence on ticket agents, which have historically led to service issues and revenue losses for airlines [5][6]. - The introduction of a new sales channel is anticipated to foster competition among sales platforms, potentially lowering sales costs for airlines [6][7]. - The Civil Aviation Administration of China has been actively promoting the reduction of reliance on online travel agencies (OTAs) and enhancing direct sales capabilities among airlines [5][6]. Group 3: Challenges Ahead - Despite support from major airlines, the direct sales platform faces challenges in converting core customer groups, as price-sensitive consumers may still prefer cheaper options available on OTAs [8][10]. - The Travel Service App must differentiate itself from OTAs, which offer a broader range of services and may attract business travelers seeking efficiency and quality service [10][11]. - The platform's commercial progress has been slow, and it will require significant management resources, funding, and technological investment to enhance the sales experience and compete effectively in the market [11].