千亿育儿补贴，为何没炒热飞鹤们的股价？丨消费一线

Core Points - The implementation of the "Childcare Subsidy System" is set to begin on January 1, 2025, providing annual subsidies of 3,600 yuan per child for families with children under three years old, benefiting over 20 million families annually [1][2] - The total scale of the childcare subsidy is estimated to reach around 1 trillion yuan, with annual distributions expected to be approximately 1,200 billion yuan from 2025 to 2027 [2][3] - Local governments have already initiated various childcare subsidy programs, with some regions offering monthly cash payments and additional benefits for families with multiple children [3][4][5] Industry Impact - The introduction of the childcare subsidy is likely to stimulate demand in the infant formula market, with companies like Sunshine Dairy and Knight Dairy seeing significant stock price increases following the announcement [6] - However, major players in the infant formula market, such as Feihe and Yili, have shown limited stock performance, indicating mixed market confidence [7][8] - The infant formula market is experiencing a decline, with a projected market size of approximately 1,367 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of -4.2% from 2020 to 2024 [9][10] Market Trends - Despite a slight recovery in birth rates, the overall demand for infant formula remains weak, with a significant drop in marriage registrations indicating potential future declines in newborn numbers [10][11] - The market is increasingly polarized, with high-end brands experiencing growth while lower-end segments struggle, as evidenced by the performance of companies like Danone and FrieslandCampina [12][13] - The introduction of substantial subsidies by major companies like Feihe and Yili aims to boost sales in the high-end segment, reflecting a shift towards premium products in the infant formula market [13][14]