国内跨境电商品牌步入“深水区” 不光要走得快还要走得稳丨中国跨境电商品牌影响力百强榜（2025年上半年）

Group 1 - The total import and export volume of China's goods trade in the first half of 2025 reached 21.79 trillion yuan, a year-on-year increase of 2.9% [1] - Exports amounted to 13 trillion yuan, growing by 7.2%, with private enterprises accounting for 57.3% of the total, an increase of 2.3 percentage points compared to the same period last year [1] - The export of electromechanical products increased by 9.5%, making up 60.0% of the total exports [1] Group 2 - The "Top 100 Cross-Border E-Commerce Brands" list released by the Daily Economic News shows that 87 brands from last year remain, with 83 brands experiencing a year-on-year increase in search popularity [1] - Among these, 13 brands saw growth exceeding 100%, 25 brands grew over 50%, and 32 brands increased by over 20% [1] - However, the overseas expansion of cross-border e-commerce brands faces challenges, as highlighted by Anker Innovations' recall of over one million power banks due to safety concerns [2][4] Group 3 - Anker Innovations announced a recall of certain models of its PowerCore 10000 power banks sold in the U.S. due to potential fire risks associated with lithium-ion batteries [2] - The total sales of the recalled Anker power banks in the U.S. reached 1.158 million units, with reports of 19 incidents of fire and explosions, leading to property losses exceeding $60,000 [2] - The incident underscores the importance of product safety and supply chain management for cross-border e-commerce companies [3][4]