广东求解消费密码：用新场景和新供给激活1.5亿人

Core Viewpoint - Guangdong's consumption market shows signs of recovery, driven by new consumption scenarios and supply-side innovations, with a notable increase in retail sales and tourism revenue in the first half of the year [1][2][5]. Consumption Recovery - In the first half of the year, Guangdong's total retail sales of consumer goods reached 22,932.66 billion yuan, a year-on-year increase of 3.5%, with a growth rate acceleration of 1.0 percentage points compared to the first quarter [1]. - The "May Day" holiday saw a 18.7% increase in tourist numbers and a 20.3% increase in tourism revenue [1][5]. New Consumption Scenarios - Unique local events, such as the Dragon Boat Festival and indoor skiing, have become popular consumption hotspots, attracting significant crowds and boosting related industries [1][3][4]. - The indoor skiing venue in Guangzhou reported an over 8% year-on-year increase in users in the first half of the year, with the market share in Guangzhou accounting for 35% [3]. Supply-Side Innovations - The "old-for-new" policy has significantly stimulated the replacement of durable goods, with retail sales of home appliances and furniture increasing by 44.9% and 65.5%, respectively [8]. - New products and services are emerging, filling consumption gaps and leading trends, supported by government policies and corporate innovations [1][8]. Economic Drivers - The dual drive of new consumption scenarios and supply-side innovations is key to the resilience and vitality of Guangdong's consumption market [2]. - Increased resident income and improved consumption environments are essential for boosting consumption [2][9]. Challenges and Recommendations - Despite the growth, challenges such as homogenization of cultural tourism scenes and insufficient integration of scenarios remain [7]. - Experts suggest creating new consumption scenarios aligned with local industry advantages and enhancing policy reforms to match innovation [7][11].