Group 1 - Ping An Fund announced the migration of its "Ping An Fund" APP services to its official website and WeChat service account, effective August 31 this year, leading to the suspension of the APP's operation and maintenance [3][6] - Ping An Fund Management Co., Ltd. was established in January 2011 with a registered capital of 1.3 billion RMB, focusing on fund raising, sales, asset management, and other businesses licensed by the China Securities Regulatory Commission [5][6] - The decision to shut down the APP is part of a broader trend among mid-sized public funds to reduce costs and improve efficiency, as the operational costs of direct sales APPs are deemed too high compared to their returns [7] Group 2 - The APP's user engagement has been low, primarily serving individual investors, while the company's asset management scale exceeds 100 billion RMB, mainly consisting of fixed-income products targeted at institutional clients [7] - The operational and maintenance costs of the APP are estimated to be between 2 to 3 million RMB annually, which is not justified by the funds generated through the APP [7]
平安基金将关停APP
Di Yi Cai Jing Zi Xun·2025-07-29 13:29