Workflow
对话丨比亚迪高级副总裁杨冬生:以“智电融合”构建技术护城河
Bei Ke Cai Jing·2025-07-29 13:36

Core Viewpoint - BYD aims to establish a technological moat through "intelligent electric integration," positioning itself as a promoter of equal access to smart electric technology [1] Group 1: Electric and Intelligent Integration - BYD plans to launch the industry's first intelligent electric integration architecture, "Xuanji Architecture," in early 2024, which will connect the underlying logic of electrification and intelligence [1] - The "Tianshen Eye" advanced driver assistance system is set to be released in 2025, further promoting the deep integration of electrification and intelligence [1] Group 2: Safety and Regulation - BYD defines advanced driver assistance as a "safety function," focusing on reducing driver fatigue and traffic accidents while enhancing vehicle safety and user experience [5] - The company actively responds to regulatory requirements and aims to participate in the formulation of industry standards to promote the safe development of intelligent functions [5] Group 3: Market Strategy and User Trust - BYD has committed to providing comprehensive coverage for users of the "Tianshen Eye" system in parking scenarios, which has increased the usage rate of automatic parking from 40% to over 60% [6] - The company emphasizes the importance of building user trust through responsibility coverage, which aids in the promotion and adoption of technology [6] Group 4: Organizational Changes - To address the trend of cockpit and driving integration, BYD has merged its cockpit department with the intelligent driving team, enhancing collaboration and knowledge sharing [12] - The company maintains a dual approach of self-research and collaboration with external partners, leveraging its manufacturing capabilities and data advantages [10] Group 5: Global Market Adaptation - In overseas markets, BYD will adopt a phased approach to promote intelligent features, prioritizing compliance with local regulations, such as data security [11]