Bei Jing Shang Bao·2025-07-29 14:26Core Viewpoint - The implementation of the "Childcare Subsidy System" is expected to stimulate the dairy industry, leading to increased subsidies from companies and potentially alleviating family economic pressures and improving birth rates, although long-term recovery in the dairy sector remains to be observed [1][3][8]. Group 1: Market Reaction - On July 29, the dairy sector experienced a significant rise, with Sunshine Dairy hitting the daily limit, Knight Dairy up 5.05%, Ausnutria up 3.67%, and Beingmate up 3.54% [3]. - The "Childcare Subsidy System" will provide annual subsidies of 3,600 yuan per child for families with children under three years old, benefiting over 20 million families annually [3][4]. Group 2: Company Initiatives - Companies like Feihe and Yili have already launched substantial subsidy programs, with Feihe offering 1.5 billion yuan and Yili increasing their subsidy to 1.6 billion yuan, aiming to support families during pregnancy and early childhood [4][5]. - Other dairy companies, including Junlebao, Beingmate, and Mengniu, are also following suit with similar subsidy initiatives [4]. Group 3: Industry Outlook - Analysts believe the new subsidy policy will boost demand for infant formula and high-end dairy products, with a projected annual subsidy total of around 100 billion yuan [4][6]. - The high-end infant formula market is showing signs of recovery, with companies like Danone and FrieslandCampina reporting revenue growth in their specialized nutrition segments [6][7]. Group 4: Competitive Landscape - The competition among dairy companies has evolved into a comprehensive approach, focusing on research innovation, supply chain management, and consumer engagement [7]. - The trend towards premiumization in the infant formula sector is becoming a key growth driver, with Feihe's ultra-premium product series seeing significant revenue increases [7]. Group 5: Policy Impact - The national childcare subsidy policy is expected to enhance domestic demand, improve birth rates, and increase willingness to raise children, contributing positively to the sustainable development of the dairy industry [8].