“两极化”的羽毛球涨价

Core Viewpoint - The badminton industry is experiencing a trend of price increases, with brands like Yonex and Victor raising prices due to rising raw material costs and supply shortages [1][4][6]. Price Increases - Yonex announced a price increase effective August 1, with various products seeing price hikes of 30 to 40 yuan, such as AS-05 rising from 275 yuan to 350 yuan per dozen [3][4]. - The trend of price increases has become a norm in the badminton industry, with multiple brands raising prices by 5% to 29% earlier this year [4][5]. - Consumers are feeling the impact, with some products seeing over 100% price increases compared to two years ago [5][11]. Supply and Demand Dynamics - The badminton market is experiencing a polarization, where premium brands can cover costs through price increases, while others face profit margin issues [1][12]. - The demand for badminton has surged, with participation in China reaching 250 million and the number of badminton courts increasing by over 40% in five years [5][6]. Raw Material Challenges - The production of quality badminton requires specific types of feathers, and the supply of these materials has decreased significantly due to changes in poultry farming practices [7][8]. - The price of key raw materials, such as duck feathers, has risen sharply, with wholesale prices increasing by 40% from the previous year [7][12]. Market Response - Some brands are exploring synthetic alternatives to natural feathers, but consumer habits and technical challenges hinder widespread adoption [10][12]. - Despite rising costs, companies like Yonex have reported significant revenue growth, with an 18.8% increase in revenue for the fiscal year 2025 [11][12]. Consumer Behavior - As prices rise, some consumers are seeking cheaper alternatives, such as unbranded or lower-cost badminton products [9][10]. - The high cost of premium products is leading to a shift in consumer purchasing behavior, with some opting for lower-quality options to manage expenses [9][10].