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Apple shutters store in China for first time ever as struggles mount in second-largest market
AppleApple(US:AAPL) New York Postยท2025-07-29 15:15

Core Insights - Apple is closing its first store in China, located in Dalian's Parkland Mall, due to struggles in the Chinese smartphone market [1][2] - The closure is part of a broader trend of declining consumer spending in China, affecting various retailers including luxury brands [2] - Apple has reported a significant decline in sales in China, with a total revenue of $66.95 billion last year, down nearly 10% from its peak [5] Group 1: Store Closure and Market Conditions - The closure of the Dalian store marks Apple's first shutdown in China since 2008 [1] - The Parkland Mall has seen several retailers exit, prompting Apple's decision to close its store [2] - The Chinese government has initiated stimulus programs to boost spending on smartphones and electric vehicles [3] Group 2: Sales Performance and Competition - Apple has experienced a sales decline in China for six consecutive quarters, with a 25% drop in the final quarter of the last year [3][5][6] - The company's market share in China fell to 15.5% last year, down from 17.9% the previous year, due to increased competition from local brands like Huawei, Xiaomi, and Vivo [8] - Despite the closure, Apple plans to open a new store in Shenzhen and maintain its other store in Dalian, expecting to end the year with 58 stores in China [8][9]