珠江啤酒高层变动，“华南王”何去何从？

Core Viewpoint - Huang Wensheng resigned as General Manager of Zhujiang Beer one month after being appointed Chairman, citing work adjustments, while remaining on the board and as party secretary [2] Group 1: Leadership Changes - Huang Wensheng, who joined Zhujiang Beer in 2020, transitioned from a background in telecommunications and smart equipment to the beer industry, bringing skills in technical management and corporate operations [2] - Following Huang's resignation as General Manager, Zhang Yong, the current Deputy Secretary of the Party Committee, has been appointed as his successor [3] Group 2: Business Strategy and Performance - Huang's focus as General Manager included product innovation, channel expansion, and cost reduction, leading to the launch of several high-end products and the establishment of raw beer experience stores [3] - Zhujiang Beer achieved record revenue and net profit in 2024, with revenue increasing by 6.56% to 5.731 billion and net profit rising by 29.1% to 831 million [3] - The company’s revenue from the South China region accounted for approximately 95% of total revenue, with a compound annual growth rate (CAGR) of 8.1% from 2020 to 2024 [6] Group 3: National Expansion Challenges - The national expansion strategy initiated by previous leadership has faced challenges, with Zhujiang Beer struggling to penetrate markets outside South China, despite attempts from 2010 to 2013 [5] - In 2024, revenue from South China reached 5.491 billion, a year-on-year increase of 7.45%, while revenue from other regions declined by 10.37% to 240 million [6]