食品饮料行业2025年中期投资策略 白酒依然承压，大众品优选个股 西南证券研究院 食品饮料研究团队 2025年7月 核 心 观 点 1 白酒：中长期配置价值凸显：目前看，高端和次高端白酒受经济和政策影响，呈现不同程度的压力，普飞批价从25 年春节2200元左右下降至当前1850元左右，6月以来批价走弱明显；地产酒，宴席场景有所承压，批价略有下降； 次高端，商务影响较大，导致销量不及预期，静待需求复苏；重点推荐高端和部分地产酒。从中长期看配置价值凸 显：白酒自身行业属性并未发生大的变化，名酒市占率提升逻辑依然成立；消费升级短期受到影响，中长期升级趋 势未发生变化；中长期看白酒主力饮酒人群相对稳健；深度调整后，白酒龙头25年估值13-19倍，已处于历史低位。 啤酒：1）从销量基数上看，24年存在明显旺季不旺导致25年夏天存在低基数效应，尤其是全国性龙头有望充分受 益于此；进入旺季后行业整体需求有所回暖，25年4-5月国内啤酒产量同比增长2.9%。今年炎热少雨的天气因素或 对旺季销量有积极促进。2）高端化升级趋势仍确定，以8元档为代表的次高大单品仍对酒企吨价及利润有充足弹性 贡献。3）随着歪马、酒小二等酒类即时零售 ...

行业动态 1.1-6月烟酒收入同比增长5.5% 6月社会消费品零售总额42287亿元，同比增长4.8%；餐饮收入4708亿元，同比增长0.9%。其中烟酒类1-6月收入3316亿元，同比增长5.5%；6月份收入为516 亿元，同比下降0.7%。（国家统计局） 2.6月酒饮茶制造业增加值同比增长3.4% 6月，规模以上工业增加值同比实际增长6.8%（增加值增速均为扣除价格因素的实际增长率）；1-6月，规模以上工业增加值同比增长6.4%。其中，酒、饮料 和精制茶制造业6月增加值同比增长3.4%，1-6月增加值同比增长4.7%。（国家统计局） 3.4项行业标准正式发布 近日，由全国酿酒标准化技术委员会组织制修订的QB/T 8146-2025《发酵型米酒》、QB/T 5476.6-2025《果酒第6部分：荔枝酒》、QB/T 5476.8-2025《果酒 第8部分：石榴酒》3项行业标准，以及由全国食品工业标准化技术委员会工业发酵分技术委员会组织制修订的QB/T 4577-2025《甜酒曲》行业标准正式发 布，实施日期均为2026年2月1日。 此外，由全国酿酒标准化技术委员会归口的20252734-T-607《山葡萄酒质量 ...

Macro and Strategy - June financial data shows a significant rebound in credit, with new social financing reaching 4.20 trillion yuan, exceeding expectations of 3.71 trillion yuan, and new RMB loans at 2.24 trillion yuan, surpassing the forecast of 1.84 trillion yuan [8][9][10] - The M2 money supply grew by 8.3% year-on-year, indicating a recovery in domestic economic momentum as private sector balance sheet expansion improves [8][9] - The "seesaw effect" between government financing and corporate loans has weakened, suggesting a shift in credit dynamics as local governments approach their annual debt targets [9][10] Retail Industry - The jewelry market is projected to grow steadily, with the market size reaching 728 billion yuan in 2024, reflecting a compound annual growth rate of 3.6% since 2019 [11][12] - The top five companies in the jewelry sector hold a market share of 41.4%, indicating increasing industry concentration as consumer preferences shift towards quality and design [11][12] - The retail sector is benefiting from the recent Amazon Prime Day, which generated an estimated $24.1 billion in sales, a 30% increase year-on-year, highlighting the growth potential in cross-border e-commerce [13][14] Food and Beverage Industry - The food and beverage sector saw a 0.92% increase, underperforming the Shanghai Composite Index by 0.17 percentage points [14] - The liquor market is stabilizing, with major brands focusing on brand positioning and market health, while the overall demand remains under pressure [15][16] - Recommendations include leading brands like Kweichow Moutai and Wuliangye, which have shown resilience and potential for recovery [15][16] Construction and Building Materials - The construction materials sector is expected to improve due to a shift towards healthy competition and urban renewal initiatives, with a focus on technological innovation [17][18] - Cement prices have stabilized, with a slight decrease of 0.4% week-on-week, while demand remains steady despite seasonal fluctuations [17][18] - Recommendations include companies like Three Trees and China National Building Material, which are well-positioned to benefit from domestic demand [18] Computer Industry - The AI ASIC market is rapidly expanding, with a projected market size growth from $14.8 billion in 2024 to $83.8 billion by 2030, reflecting a compound annual growth rate of 33.5% [19][20] - The price advantage of AI ASIC chips over GPUs is significant, with average prices of $5,236 compared to $8,001 for GPUs, making them more attractive for specific applications [19][20] - Companies like Google and Amazon are accelerating their development of ASIC chips, indicating strong future demand in this sector [21] Home Appliances - The home appliance sector is experiencing stable growth in domestic sales, driven by government subsidies, while exports face challenges due to high bases and tariff impacts [22][23] - White goods are seeing a slight increase in domestic sales, with air conditioning units showing a 9.5% growth in domestic shipments [22][23] - Recommendations include leading brands such as Midea and Gree, which are expected to maintain strong performance [22][23] Pharmaceutical Industry - Merck's acquisition of Verona for $10 billion aims to enhance its portfolio with a new COPD treatment, indicating strong growth potential in respiratory therapies [27][28] - WuXi AppTec is projected to achieve a 102% increase in net profit for the first half of 2025, reflecting robust operational performance [29] - The pharmaceutical sector is showing resilience, with a focus on innovative treatments and strategic acquisitions [27][28] Coal Industry - The coal market is expected to stabilize as domestic production increases and imports decrease, with a projected production of 4.85 billion tons in 2025, a 2% increase year-on-year [31][32] - Demand for coal is anticipated to improve in the second half of the year, particularly for non-electric uses such as chemical production [33] - Recommendations include leading coal companies like China Shenhua and China Coal Energy, which are well-positioned to benefit from market dynamics [34] Electronics Industry - The electronics sector is experiencing positive momentum, with a 0.93% increase in stock performance, driven by strong demand in the optical and semiconductor segments [34] - The industry is expected to see significant catalysts in the coming months, particularly in the context of AI and cloud computing advancements [34] - Companies involved in ASIC development are likely to benefit from the ongoing trends in computing and data processing [34]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][73]. Core Views - The liquor sector is showing signs of bottoming out, with a focus on the mid-year performance of the sector. The overall sentiment is improving due to policy expectations aimed at boosting domestic demand, leading to a recovery in the liquor sector after significant declines [2][11][13]. - The beer and beverage segments are entering a peak season, with expectations for strong mid-year performance. Companies like Yanjing Beer and Zhujiang Beer are projected to achieve substantial profit growth due to cost reduction and efficiency improvements [14][15][20]. - The report emphasizes the importance of consumer engagement and market health for liquor companies, suggesting a shift towards internationalization and targeting younger demographics [2][11][13]. Summary by Sections Liquor Sector - The liquor index rose by 1.4% this week, with major brands like Kweichow Moutai and Wuliangye focusing on brand strength and service enhancement. The sector is expected to recover from low valuations, although demand pressures remain significant [2][11][13]. - Recommended stocks include Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao, which have demonstrated strong risk resilience [2][11][13]. Consumer Goods - The beer segment is expected to benefit from seasonal demand, with Yanjing Beer and Zhujiang Beer forecasting a 40% to 50% increase in net profit for the first half of 2025 [14][15]. - The snack sector is experiencing volatility, with a recommendation for companies with strong performance certainty, such as Wei Long and Yan Jin [16]. - In the condiment sector, leading companies are expected to show resilience, with a focus on policy developments that could enhance the restaurant industry's vitality [17]. Frozen Foods and Dairy - Frozen food companies are actively developing new products to cater to both B2B and B2C markets, with a focus on convenience and smaller packaging [18]. - The dairy sector is anticipated to see a gradual recovery in demand, supported by favorable policies and improved supply dynamics [19]. Beverages - The beverage industry is entering a peak season, with leading companies like Dongpeng Beverage expected to continue expanding their market presence [20].

Group 1: Industry Performance - Yanjing Beer and Zhujiang Beer continue to maintain high growth rates significantly above industry levels in the first half of 2025 [1] - Zhujiang Beer expects a net profit of 575 million to 625 million yuan for the first half of 2025, representing a year-on-year increase of 15% to 25% [2] - Yanjing Beer anticipates a net profit between 1.061 billion and 1.137 billion yuan, reflecting a year-on-year growth of 40% to 50% [3] Group 2: Company Updates - Moutai Group reported that both Moutai liquor and sauce-flavored liquor have completed their operational tasks for the first half of 2025 [4] - Jin Feng Wine Industry expects a net loss of 4.8 million to 7.2 million yuan for the first half of 2025, although this represents a reduction in losses compared to the previous year [6] - ST Lanzhou Huanghe anticipates a loss of 10 million to 13 million yuan, with revenue declining due to intensified market competition [7] Group 3: New Product Launches and Strategies - Mountain City Beer launched its first craft beer, "Mountain City Secret Brew," at the 2025 Chongqing International Beer Culture Festival [9] - 1919 announced a new strategy to integrate wine and dining experiences through store upgrades and partnerships with local restaurants [11] - Water Well Square announced a halt on the sales of its "Zhen Niang Eight" product to address market circulation issues [12]

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected companies within the sector [4]. Core Insights - The report highlights a significant differentiation within the industry, particularly in the liquor segment, where companies are actively seeking transformation amid market pressures. It emphasizes three main investment themes: leading brands, high-certainty regional brands, and flexible companies benefiting from recovery [1][2]. - In the beer and beverage sector, companies like Yanjing and Zhujiang are expected to show strong profit growth, with Yanjing projected to achieve a net profit of 1.06 to 1.14 billion yuan, reflecting a year-on-year increase of 40% to 50% [3]. Summary by Sections Liquor Industry - The liquor industry is experiencing a challenging half-year, with demand and policy impacts leading to a slowdown in sales. The report anticipates that the performance expectations for the mid-year and the entire year of 2025 have been largely adjusted [2]. - Key players like Kweichow Moutai and Wuliangye are focusing on service enhancement and transformation strategies to navigate the current market conditions. The report suggests that the upcoming month of September will be critical for assessing the impact of policies and consumer demand [2]. Beer and Beverage Sector - Yanjing Beer is expected to achieve a net profit of 1.06 to 1.14 billion yuan for the first half of 2025, marking a year-on-year increase of 40% to 50%. Zhujiang Beer is also projected to see a profit increase of 15% to 25% [3]. - Eastroc Beverage is forecasted to generate revenue of 10.63 to 10.84 billion yuan, with a net profit of 2.31 to 2.45 billion yuan, reflecting a growth of 33% to 42% year-on-year [3]. Consumer Goods - The report notes that companies like Youyou Foods and Miaokelando are expected to report significant profit increases, with Youyou Foods projecting a revenue growth of 40.91% to 50.77% [7]. - The overall consumer goods sector is highlighted as a space to watch for growth, particularly for companies that are innovating and expanding their market reach [7].

Investment Rating - The report maintains a "Buy" rating for Zhujiang Beer (002461) with a target price of —— yuan over the next six months [1]. Core Views - The company reported a strong profit growth in Q2, with the flagship product 97 Pure Draft showing robust momentum. The overall beer industry demand has been recovering well since Q2, with a 2.9% year-on-year increase in domestic beer production from April to May 2025. Zhujiang Beer, as a leading player in Guangdong, is expected to outperform the industry [7]. - The company has solidified its leading position in the Guangdong market, with a market share that has been steadily increasing despite competition. The non-draft channel accounts for over 70% of sales, significantly above the industry average, indicating a successful adaptation to the trend of high-end upgrades in the beer market [7]. - There is substantial room for product structure upgrades, with a clear "3+N" brand strategy aimed at enhancing high-end offerings. The company is expected to capture market share in higher price segments while maintaining its position in the 8 yuan and above price range [7]. Financial Summary - For the fiscal years 2024A to 2027E, the projected revenue growth rates are 6.56%, 8.88%, 9.34%, and 9.09%, respectively. The net profit attributable to the parent company is expected to grow from 8.10 billion yuan in 2024 to 14.22 billion yuan in 2027, with growth rates of 29.95%, 25.42%, 20.15%, and 16.48% [2][8]. - The earnings per share (EPS) are projected to increase from 0.37 yuan in 2024 to 0.64 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 31 to 18 over the same period [2][8]. - The return on equity (ROE) is expected to rise from 7.85% in 2024 to 11.24% in 2027, indicating improving profitability and efficiency [2][8].

Group 1: Company Performance Forecasts - Zhujiang Beer expects a net profit of 575 million to 625 million yuan for the first half of 2025, representing a growth of 15% to 25% [1] - Yanjing Beer anticipates a net profit growth of 40% to 50%, estimating between 1.062 billion to 1.137 billion yuan [2] - Lianhua Holdings projects a net profit increase of 58.67% to 68.59%, estimating between 160 million to 170 million yuan [5] - Tianbang Foods expects a net profit of 350 million to 370 million yuan, a decline of 56.01% to 58.39% [7] - Muyuan Foods forecasts a net profit of 10.5 billion to 11 billion yuan, a significant increase of 924.60% to 973.39% [8] - Bubu Gao anticipates a net profit of 180 million to 220 million yuan, indicating a turnaround to profitability [10] Group 2: Strategic Developments - Ferrero has agreed to acquire WK Kellogg Co for $23 per share, totaling an enterprise value of $3.1 billion [3] - Zhongju Gaoxin elected Li Ruxiong as chairman and Yu Jianhua as vice chairman during its board meeting [4] - Tea Yan Yue Se is expanding into North America through e-commerce, launching nearly 40 products [9][10] - Yonghui Supermarket has issued a public letter to suppliers, emphasizing a commitment to fair competition and quality standards [12]

Core Viewpoint - Both Yanjing Beer and Zhujiang Beer reported positive growth in their performance for the first half of 2025, but foreign capital's attitudes towards them differ significantly, indicating varied investment signals [2][3]. Group 1: Performance Overview - Yanjing Beer is expected to see a net profit increase for the first half of 2025, with foreign capital increasing its holdings by 1,794.37 million shares in 2025 [3]. - Zhujiang Beer also reported growth, but foreign capital reduced its holdings by 1,776.49 million shares in the second quarter, a decrease of over 50% [3][4]. - Zhujiang Beer's stock price rose by 13.7% in the second quarter, outperforming Yanjing Beer, raising questions about the significant sell-off by foreign capital [4]. Group 2: Investment Behavior - Foreign capital's operations regarding Zhujiang Beer have been highly flexible, primarily engaging in wave trading, while maintaining stable holdings in Yanjing Beer [6]. - In the second quarter of 2023, after a year of declining stock prices, Zhujiang Beer experienced a rebound, prompting foreign capital to reduce holdings by 534 million shares [6]. - In the first quarter of 2024, foreign capital purchased 2,134 million shares of Zhujiang Beer, but chose to significantly reduce holdings in the second quarter as the stock price increased [8]. Group 3: Market Dynamics - Yanjing Beer's strong performance is driven by a more than 30% year-on-year increase in sales of its core product, U8, while Zhujiang Beer's growth is heavily reliant on the South China market, which accounts for over 90% of its sales [8]. - The overall beer industry has shown a recovery in demand, with domestic beer production increasing by 2.9% year-on-year from April to May 2025 [8]. - The smaller market capitalization of Zhujiang Beer leads to greater stock price volatility, resulting in a more agile investment approach from institutional funds [9]. Group 4: Institutional Interest - Following the release of Yanjing Beer's performance forecast for the first half of 2025, several securities firms and private equity funds showed strong interest, conducting consecutive days of research on the company [10][12]. - Notable institutions involved in the research include Shenwan Hongyuan, Northeast Securities, and various funds such as Huaxia Fund and E Fund [12][14]. Group 5: Strategic Initiatives - Yanjing Beer is implementing a large product strategy centered around U8, focusing on product innovation and brand influence to enhance market share [14]. - The company is also pursuing a "beer + beverage" marketing strategy to cater to younger consumers, leveraging synergies in production and supply chains [14]. - Analysts expect Yanjing Beer to maintain strong profit growth, driven by the expansion of U8 and operational efficiency improvements [15][16].

Group 1 - Moutai Sauce Wine Company achieved its operational goals for the first half of 2025, emphasizing a shift from a production-driven market to a consumer-driven one [1] - The company aims to enhance its brand, channel, and product capabilities, positioning its sauce series as a key growth driver [1] - This strategic focus may strengthen market perception of the growth potential of its sauce series and could set a benchmark for competition in the liquor sector [1] Group 2 - Zhujiang Beer expects a net profit of approximately 575 million to 625 million yuan for the first half of 2025, representing a year-on-year growth of 15% to 25% [2] - The company attributes this growth to steady high-quality development and continuous optimization of its product structure, leading to increased beer sales and revenue [2] - However, compared to Yanjing Beer, Zhujiang's revenue scale and growth rate are lower, raising concerns about its regional dependency and long-term growth potential [2] Group 3 - Xifeng Liquor's marketing strategy for the second half of 2025 focuses on deepening channel penetration and addressing market pain points [3] - The company plans to implement a "Golden Network Project" to enhance quality and efficiency, alongside fostering collaboration between manufacturers and distributors [3] - This strategy aligns with the overall trend in the liquor industry, emphasizing the importance of penetrating second and third-tier cities and county markets to maintain competitive positioning [3]