Amazon Denies Raising Prices Due To Trump & Tariffs: 'Consistently Offering Customers Low Prices Every Day'
AmazonAmazon(US:AMZN) Benzinga·2025-07-29 16:24

Core Viewpoint - Amazon disputes claims that it has raised prices on thousands of items in response to tariffs imposed by President Trump, asserting that it has not increased prices on millions of essential items [1][5]. Price Dispute - Amazon criticizes a Wall Street Journal report for using a flawed analysis and cherry-picked data, claiming it misrepresents the reality of its pricing practices [2][3]. - The company states that the report analyzed under 2,500 items out of over six million, representing only 0.04% of its everyday essentials [3]. Methodology Concerns - Amazon points out that the Wall Street Journal's methodology was inadequate, as it focused on two specific dates rather than evaluating prices over a consistent time period [3][4]. - The retailer notes that some items included in the report had prices set by independent sellers, not by Amazon itself [3]. Market Position - Amazon's everyday essentials segment has been growing rapidly, outpacing the rest of its US business, with a commitment to maintaining low prices [6][7]. - A third-party analysis from Profitero indicates that Amazon has been the lowest-priced US retailer for everyday essentials for eight consecutive years [6]. Stock Performance - Amazon's stock is down 0.5% to $231.54, with a year-to-date increase of 5.1% in 2025 [8].