三大航集体站台航旅纵横

Core Viewpoint - The major Chinese airlines, including Air China, China Eastern Airlines, and China Southern Airlines, have collectively launched a direct ticket sales initiative through the "Civil Aviation Official Direct Sales Platform" on the Travel Service App, aiming to enhance consumer rights and reduce reliance on ticket agents [1][3][4]. Group 1: Direct Sales Initiative - The three major airlines have officially launched direct ticket sales on the Travel Service App, positioning it as an equal channel alongside their own websites and apps [3]. - The platform promises transparent pricing, no bundled sales, and adherence to airline rules, aiming to eliminate issues like "big data killing" and ensure information security [3][4]. - The Travel Service App has integrated ticket resources from 37 domestic airlines, allowing users to compare and purchase tickets from multiple airlines in one interface [3][4]. Group 2: Industry Context and Challenges - The initiative is part of a broader industry trend to increase direct sales and reduce dependence on ticket agents, which have historically led to service issues and revenue losses [4][5]. - The Civil Aviation Administration has been pushing for reforms to address the high reliance on online sales platforms, which have been manipulating ticket pricing through algorithms [5]. - Despite the support from major airlines, the direct sales platform faces challenges in attracting price-sensitive consumers who may find cheaper options on other platforms [7][8]. Group 3: Competitive Landscape - The direct sales model is seen as a potential threat to online travel agencies (OTAs) and ticket agents, which have been criticized for their pricing tactics [6][8]. - The Travel Service App must differentiate itself from OTAs, which also offer a range of services, to avoid being perceived as a similar platform [8]. - The platform's success will depend on its ability to enhance user experience and provide competitive pricing while maintaining transparency [8].