今世缘股价微涨0.13% 营销争议背后全国化战略提速

Core Viewpoint - The company, Jinshiyuan, is experiencing a stable stock performance and is actively enhancing its marketing strategies while pursuing national expansion in the competitive liquor industry [1] Group 1: Stock Performance - As of July 29, the stock price of Jinshiyuan closed at 40.04 yuan, up 0.13% from the previous trading day, with a trading volume of 363 million yuan [1] - The intraday price fluctuation ranged from 39.60 yuan to 40.08 yuan, with a volatility of 1.20% [1] Group 2: Business Overview - The company operates in the liquor industry, focusing on the production and sales of baijiu, with brands such as "Guoyuan" and "Jinshiyuan" [1] - Jinshiyuan is a representative liquor enterprise in Jiangsu, primarily targeting the mid-to-high-end baijiu market [1] Group 3: Marketing and Strategy - Recent marketing efforts have drawn industry attention due to a controversial advertisement perceived as a jab at competitor Yanghe's product strategy; the company clarified that the ad was not officially released [1] - Jinshiyuan plans to invest 888 million yuan in advertising for 2024, utilizing sponsorships of sports events and concerts to enhance brand visibility [1] Group 4: Financial and Strategic Goals - On July 29, there was a net outflow of 11.14 million yuan in main funds [1] - The company is advancing its national strategy, with projected revenue growth of 27.37% from outside Jiangsu in 2024, although this still accounts for less than 10% of total revenue [1] - In a recent strategic meeting, the company set a goal to establish the Guoyuan brand as a well-known baijiu brand around Jiangsu within five years [1]