习酒、vivo等大牌扎堆入驻淘宝闪购，新上线12000家门店

Core Insights - The article highlights a significant surge in brand merchants entering Taobao Flash Sale, with a 110% month-on-month increase in new brand registrations in July compared to June, and over 12,000 new non-food brand stores launched [1][7]. Group 1: Brand Entry and Growth - Major brands across various sectors, including liquor giants like Moutai and Xijiu, tech brands like Vivo, and fashion brands like Li Ning, are aggressively expanding their presence on Taobao Flash Sale to capture growth opportunities in the consumer market [1][7]. - Vivo leads the 3C digital category with 1,500 new stores, while sportswear brand Shendao has launched over 1,200 stores [7]. - Moutai plans to launch 1,000 stores by mid-August, following Xijiu's entry, indicating a strong commitment from liquor brands to tap into the platform [7]. Group 2: Order Volume and Performance - Taobao Flash Sale and Ele.me reported over 90 million daily orders for two consecutive weekends, with a stable order punctuality rate of 96% [7]. - Xiaomi, an early entrant, has over 7,000 stores on the platform, with daily orders increasing fourfold compared to May after a promotional campaign [10]. - Miniso has integrated 4,500 stores into Taobao Flash Sale, achieving over 20,000 daily orders, with nearly 80% coming from new users, showcasing a breakthrough in market expansion [11]. Group 3: Market Dynamics and Consumer Behavior - The platform's traffic aggregation enhances brand exposure and conversion rates, effectively reaching younger demographics and lower-tier markets [8]. - The diverse product categories, including beauty, home appliances, and fashion, are thriving, with brands like Supor and various beauty brands successfully entering the market [7][12]. - The rapid growth of existing brands on Taobao Flash Sale is encouraging new entrants, as the platform meets the demand for immediacy and convenience in consumer shopping [11][12]. Group 4: Ecosystem Development - Taobao Flash Sale is evolving into a comprehensive retail ecosystem covering all categories and scenarios, driven by the influx of new brands and the competitive landscape [12]. - The platform's integration with Ele.me's efficient delivery system enhances operational efficiency and inventory management for brands, creating a win-win situation [11].