以场景相融促消费扩容（评论员观察） ——从新消费把脉经济活力与动能③

Core Viewpoint - The integration of consumption scenarios is not merely a simple addition of functions, resources, and categories, but rather a transformative approach that enhances consumer experiences through immersive formats and multi-business integration, ultimately leading to an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is shifting towards a dual focus on goods and services, with consumers increasingly valuing personalized, intelligent, and multi-layered experiences [2][3] - The integration of consumption scenarios involves creating diverse experiences that combine shopping, dining, and entertainment, as seen in shopping malls that now host sports events and training camps, enhancing foot traffic and consumer engagement [2][3] - The concept of "fusion" emphasizes finding synergies between different sectors to create greater overall value, such as offering combined tickets for events and attractions that enhance the consumer's experience in a city [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces is crucial for the integration of consumption scenarios, with innovative designs that incorporate various elements to create engaging environments for consumers [3][4] - Examples like the "This Has Mountains" mall in Changchun illustrate how reimagining traditional retail spaces can attract consumers by offering a unique blend of experiences, from tea houses to theaters [3] - Effective investment and strategic planning are necessary to upgrade traditional areas like shopping districts and parks, facilitating the integration of diverse consumption scenarios [3][4] Group 3: Future Directions - Many current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4] - Companies must focus on resource integration, business model innovation, product upgrades, and brand development to achieve a win-win situation for both consumers and businesses [4]