以场景相融促消费扩容（评论员观察）

Core Insights - The integration of consumption scenarios is not merely a simple combination of functions, resources, and categories, but rather a multi-business integration that drives the renewal of goods and services, reshaping consumption methods through immersive experiences, ultimately achieving an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is transitioning to a stage where product consumption and service consumption are equally important, with consumers increasingly valuing personalized, intelligent, and multi-layered consumption experiences [2][3] - The concept of "fusion" is essential for expanding domestic demand and promoting consumption, moving from isolated efforts to collaborative actions, and from clear distinctions to resource sharing [1][2] Group 2: Innovative Physical Spaces - The physical space iteration and upgrade of traditional areas such as shopping districts, scenic spots, and parks are crucial for accelerating the integration of consumption scenarios and enhancing business synergy [1][3] - Examples like the "This Has Mountain" mall in Changchun illustrate how innovative planning and effective investment can create diverse consumption experiences, integrating various elements such as tea houses, bookstores, and theaters within a single location [3] Group 3: Consumer Experience Enhancement - The integration of consumption scenarios serves as a platform for consumers to fulfill wishes, express emotions, and identify culturally, enhancing the overall consumer experience by incorporating various sensory elements [3][4] - To achieve high-frequency and high-quality scenario switching and user response, companies must innovate and transform their offerings, aligning closely with consumer needs and psychology [4]