国外一些“老字号”如何历久弥新（国际视点）

Group 1: Core Insights - The article discusses the challenges faced by century-old brands due to changing global market dynamics and competition, highlighting their efforts in innovation and brand enhancement [1] - It emphasizes the importance of balancing tradition and modernity in maintaining brand relevance and appeal [1] Group 2: Case Study - Malaysia's Bak Kut Teh - Bak Kut Teh, originating from Klang, Malaysia, has become a significant part of the local food culture, with hundreds of shops, many of which have been operating for nearly a century [2][3] - The dish has evolved to include various pork cuts and additional ingredients like youtiao and tofu, catering to modern dietary preferences [3] - A creative restaurant nearby offers fusion dishes inspired by Bak Kut Teh, showcasing the need for cultural innovation to attract a broader audience [4] Group 3: Case Study - Japan's Uji Tea - Ito Kyuemon, established in 1832, is a historic Uji tea brand that has adapted to modern market demands by introducing diverse tea products and enhancing customer experience through technology [5][6] - The company has embraced an open management philosophy, appointing a non-family member as CEO, which reflects its commitment to innovation and talent diversity [5][6] - The brand has successfully attracted international customers, particularly from China, by leveraging its rich tea culture and history [7] Group 4: Case Study - Egypt's Afandi Department Store - Founded in 1856, Afandi is one of the oldest modern department stores in the Middle East, maintaining its historical significance while adapting to contemporary consumer needs [8] - The store has embraced e-commerce and social media marketing to enhance brand visibility and attract younger consumers [8] - The Egyptian government supports such traditional brands through financial incentives and training programs, emphasizing the cultural significance of these businesses [9]