Core Viewpoint - Hanhigh Group (001221.SZ) was listed on the Shenzhen Main Board on July 30, primarily engaged in the R&D, design, production, and sales of home hardware and outdoor furniture products [1]. Company Overview - Hanhigh Group is one of the earliest and fastest-growing companies in the domestic home hardware and outdoor furniture industry, recognized as one of the "Top 10 in China's Home Manufacturing Hardware Industry" [4]. - The company has a market capitalization of 6.172 billion yuan, with an issuance price of 15.43 yuan per share and an institutional offering price of 17.32 yuan per share [4]. Financial Performance - The company's main business revenue consists of storage hardware, basic hardware, kitchen and bathroom hardware, outdoor furniture, and other products, with storage and basic hardware accounting for over 65% of its revenue [6]. - The domestic furniture hardware market size is projected to grow from 209.36 billion yuan in 2022 to 248.72 billion yuan in 2024, with Hanhigh's market share increasing from 0.57% to 0.94% during the same period [6]. Investment and Growth Strategy - Hanhigh Group plans to invest 3.7 billion yuan in the Hanhigh Smart Home Hardware Automation Manufacturing Base, 300 million yuan in the R&D Center Construction Project, and 200 million yuan in the Information Technology Construction Project [4]. - The company has enhanced brand promotion through various channels, including participation in furniture and building material expos, outdoor advertising, celebrity endorsements, and live streaming sales [6]. Sales and Distribution - The primary sales channel for Hanhigh Group is domestic offline distribution, employing a "payment before delivery" policy for dealers [7]. - The number of dealers exiting the network is projected to increase by 6.12% in 2023 and 36.54% in 2024, as the company focuses on refining its distribution channels and improving dealer quality [7].
甄子丹代言品牌，佛山五金龙头今日上市