8天破百亿，《鬼灭之刃》二度引爆日本影市的背后逻辑

Core Insights - The film "Demon Slayer: Infinity Castle Chapter" has set multiple box office records in Japan, including first-day, single-day, and opening weekend records, with over 10 billion yen in ticket sales within the first eight days [1][4][17] - The film's success is not only limited to Japan but has also garnered attention from Hollywood media, indicating its international impact [2] - The phenomenon of "Demon Slayer" is attributed to a long-term strategic approach rather than a single explosive success, showcasing a new paradigm in the anime and film industry [7][18] Box Office Performance - The film achieved a near 100% occupancy rate on its opening day, with ticket sales exceeding 12.8 billion yen and 9.1 million viewers within the first ten days [4][6] - The film's daily screenings reached up to 40 in some theaters, reflecting its immense popularity [4] - Industry experts predict that "Infinity Castle" is likely to surpass previous box office records in Japan [6] Industry Impact - "Demon Slayer" has redefined the anime production and distribution model by utilizing a collaborative production committee and a multi-platform distribution strategy, which deviates from traditional television-centric approaches [8][10] - The film series integrates theatrical releases into the main storyline, creating a cohesive narrative that enhances viewer engagement [10][12] - The success of "Demon Slayer" serves as a reference model for the Chinese animation industry, demonstrating the effectiveness of sustained planning and execution over several years [18] Long-term Strategy - The franchise has seen a significant increase in manga sales, reaching 220 million copies by July 2025, showcasing the long-tail effect of its innovative operational model [14] - The continuous interlinking of television and film adaptations has maximized the franchise's popularity and market presence [14][17] - The strategic planning behind "Demon Slayer" emphasizes the importance of a systematic approach to IP development in the entertainment industry [18]