Core Point - A piece of Cabrales blue cheese weighing 2.3 kilograms was sold for €36,000 at an auction in Asturias, Spain, setting a Guinness World Record for the most expensive cheese sold at auction, equivalent to approximately 300,000 RMB or 130 RMB per gram, surpassing the price of gold [1]. Group 1: Cheese Characteristics and Production - The cheese is described as having a blue-green moldy appearance and a strong odor, with some individuals comparing its smell to vomit or feces [3][5]. - Cabrales cheese is aged for 10 months in natural caves at an altitude of 1,500 meters, which contributes to its rarity and high price [7][9]. - The production process is labor-intensive, requiring cheesemakers to hike for hours in harsh winter conditions to care for the cheese, with only 23 certified producers remaining in Spain, a 60% decrease since 2000 [9][11]. Group 2: Economic and Market Implications - The high price of the cheese is attributed to its scarcity and the extensive time investment required for its production, with each piece representing a unique story [11][30]. - The phenomenon of the "Veblen effect" is evident, where higher prices increase demand, as demonstrated by the significant media coverage and social media exposure the cheese received [11][30]. - The cheese's sale has led to substantial additional revenue for the buyer's restaurant, indicating a lucrative market for high-end gourmet products [11]. Group 3: Consumer Perception and Genetic Factors - Scientific studies indicate that the perception of blue cheese's smell is genetically influenced, with a significant portion of the population experiencing aversion to its odor [12][18][20]. - The complex aroma profile of blue cheese, containing over 300 volatile compounds, can trigger pleasure responses in the brain, leading to a unique tasting experience [16][18]. - The appreciation for blue cheese varies widely among individuals, with some finding it delightful while others are repulsed, similar to reactions to other foods like cilantro [20]. Group 4: Cultural and Historical Context - The tradition of cheese-making is declining, with many artisanal producers ceasing operations, which further elevates the value of remaining traditional cheeses [30]. - The sale of the cheese reflects a broader trend in the gourmet food market, where consumers are willing to pay a premium for artisanal and traditional products that embody time and craftsmanship [32].
30万买块臭到发绿的“腐乳”？这届有钱人的快乐你真的不懂
3 6 Ke·2025-07-30 00:15