农业农村部：强化金融政策支持 促进农产品消费

Group 1 - The core viewpoint of the news is the introduction of the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to boost consumption through 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1] - The Ministry of Agriculture and Rural Affairs plans to enhance rural tourism and purchasing integration, supported by financial policies from the People's Bank of China and the Ministry of Agriculture, to promote agricultural product consumption [1] - Financial support will be directed towards enterprises, cooperatives, and collective economic organizations, with a focus on leisure agriculture and advantageous regions [1] Group 2 - The Ministry will deepen regional cooperation to promote consumption, utilizing various platforms to market specialty agricultural products from designated assistance counties [2] - Financial institutions will be encouraged to innovate in loan services, such as order and accounts receivable pledges, to support agricultural marketing and promotion [2] - The Ministry will push for innovations in cold chain logistics through financial policy support, including updating old facilities and enhancing financing models for comprehensive cold chain logistics [2]