当每5人中就有1位老年人，生意怎么做？

Group 1 - The aging population in China is rapidly reshaping the consumer market, with nearly 300 million people aged 60 and above by the end of 2023, accounting for 21% of the total population [1] - The concept of the "silver economy" is not just about serving the elderly but reflects a broader societal transformation, emphasizing new consumption demands in a longevity society [2][3] - Silver households are increasingly influencing consumption decisions, with data showing that their spending growth outpaces that of the overall fast-moving consumer goods (FMCG) sector [2] Group 2 - Companies need to adapt their products for the elderly, focusing on items that appeal to both seniors and their children, who often make purchasing decisions [3][4] - There is a significant emphasis on health-related product upgrades, with examples from Japan highlighting the importance of addressing specific health concerns among the elderly [5] - Companies like PepsiCo are investing in understanding local health needs and consumer insights to drive innovation tailored to the Chinese market [6] Group 3 - The modern elderly demographic exhibits strong health management awareness, a desire for value realization in later life, and a robust social engagement [7] - Enhancing the user experience for elderly consumers is crucial, requiring companies to avoid stigmatizing labels and to meet social and emotional needs [8] - Successful marketing strategies, such as those employed by Japanese publications, focus on avoiding negative connotations associated with aging while promoting products that address real-life challenges faced by seniors [8]